Swiss watch export data fell 16% in March, What is the reason?

Export data for March released by the Swiss Watch Federation fell 16% year-on-year.

All major markets are falling. The most exaggerated ones are China, which ranks second, and Hong Kong, which ranks third. Both have fallen by more than 40%, which is even greater than the decline last month.

Some people say that the decline in China and Hong Kong is due to the sharp depreciation of the yen, and many Chinese people went to Japan to buy watches. Japan's immigration statistics show that there were nearly 500,000 tourists from China in March and 1.32 million in the first quarter, a year-on-year increase of more than 800%. During this period, there were many news reports about Chinese tourists purchasing luxury goods. Chinese tourists seem to have returned to the era when they went to Japan to buy luxury goods ten years ago.

Looking at Swiss watch export data, Japan also fell, but only slightly by 3.5%, which was the smallest decline among the top five markets. Tourists really helped. Of course, not only tourists from mainland China, but also tourists from South Korea, Taiwan, and Hong Kong also helped. The Japanese yen exchange rate continues to hit new lows. It is now 160 yen to 1 U.S. dollar and 21 yen to 1 yuan...

So what do you think of the global crash?

An important factor is that the comparison base of Swiss watches in the same period last year is on the high side.

The global luxury goods market rebounded after the epidemic. In 2022 and 2023, not only Swiss watch exports continued to hit new highs, but the performance of major luxury goods groups also continued to set records. As a result, the boss of LVMH Group continued to sit on the throne of the world's richest man.

But the economy is cyclical, and a retaliatory rebound is followed by a slowdown or even a decline in growth. Swiss watch exports are now facing this decline. Although the export volume in March 2024 exceeded 2 billion Swiss francs, which is much higher than the 1.8 billion in 2019, it is indeed not high in front of 2023. Like Swiss watches, other luxury goods categories will also face decline in 2024. The performance of LVMH Group and Kering Group in the first quarter of 2024 also fell year-on-year.

Another major factor is the increasing global uncertainty. The Russia-Ukraine and Palestine-Israel wars have put pressure on people's psychology and economic entities. Global economic activities have entered a phase of cooling.

Of course, there is also the decline in the popularity of the secondary market for watches, which has caused some hot money that does not belong to this market to withdraw, and the market demand for watches has also returned to a more normal level.

If you pay attention to this market for a long time, you won't care too much about these ups and downs. We still remember that after the economic crisis in 2009, the watch market first rose sharply, then weakened, then fell, and returned to normal; then it encountered the impact of the epidemic, and then recovered...

The decline in 2024 will have different causes and situations than in the past, but the essence of luxury Swiss watches and the trend of spiral development have not changed. There are cyclical changes, so be patient.

What gives us confidence in the Chinese market is that the consumption power of the Chinese people is still growing, the Chinese economy is still developing at a relatively fast speed, and its position in the global market is also constantly improving. Of course, economic development has twists and turns and dangers, but it is also full of opportunities.

Audemars Piguet Nautilus VS Royal Oak replica watch

When it comes to today’s most popular replica watches, Audemars Piguet’s replica Royal Oak cannot be missing. Among the many oak trees, the one with the purest blood and the most comfortable to wear is definitely Jumbo. And today we are going to The platinum hollow Jumbo we are talking about can be called the Jumbo among Jumbos!

Regarding Jumbo, I have always had a point of view, that is, Audemars Piguet looks to replica Royal Oak, and Royal Oak looks to Jumbo. The reason is simple, because Jumbo is the purest Royal Oak. In 1972, the first model of Audemars Piguet Royal Oak, the 5402 with a diameter of 39 mm and a thickness of 7 mm, was born, thus creating a precedent for luxury sports watches. One of the biggest features of this type of watch is the design of an integrated chain and case. It is not only strong and has certain waterproof performance, but also uses an ultra-thin automatic movement, so that it is not as bloated as a tool watch. Since Jaeger-LeCoultre provided movements to Audemars Piguet, Patek Philippe, and Vacheron Constantin at the same time, and these three companies did not have suitable ultra-thin automatic movements, the original Oak, Nautilus, and 222 all used the Jaeger-LeCoultre 920 basic version without a second hand. Ultra-thin automatic movement, but according to their respective needs, appropriate changes were made, and the movement number also changed to Audemars Piguet's 2120, Patek Philippe's 28-255 and Vacheron Constantin's 1120, so we can see the ancestor models of these three series. There is no second hand.

Later, with the emergence of the more practical three-hand replica Royal Oak watch, the two-hand Royal Oak disappeared. It was not until the 20th anniversary of the Royal Oak in 1992 that Audemars Piguet revived it and launched the model 14802. And the anniversary edition was limited to 1,000 pieces. Since the Royal Oak had not yet achieved the success it is today, this watch did not cause much waves. And when the time came to the 40th anniversary of the Royal Oak in 2012, when Audemars Piguet launched the Jumbo model 15202, everyone really felt the true charm of this replica of the original Royal Oak. Since then, this two-hand ultra-thin oak equipped with the 2121 movement has become a rare and special edition in the form of a rare and special edition. In the following 10 years, it has become an aloof existence and is only owned by a few people! At the same time, Jumbo has become the most comfortable to wear and the only Royal Oak that can truly compete with Nautilus due to its 8 mm thickness.

In 2022, the 50th anniversary of the Royal Oak, the new Jumbo 16202 is born. Its appearance can be said to be the invention of the Royal Oak by Audemars Piguet once again. It not only perfectly restores the appearance of the first Royal Oak 5402 in 1972 like 15202, but also replaces it with a new exclusive heart, so that 2121, which has served Oak for half a century, can finally retire gloriously. A brand new movement named 7121 was specially developed by Audemars Piguet for Jumbo. It is only 3.2 mm thick and has a power reserve of 55 hours. Not only does it use the same style of built-in fine-tuning weight balance wheel as the RD3, it is also equipped with a The unique method of using a separate hairspring head to fix the splint not only resists earthquakes, but also allows everyone to see for the first time that there is nothing around the balance splint, and it is so beautiful! And it can also achieve perfect symmetry with the barrel bridge. The regular version of 7121 is so amazing, but this 7124 hollow version is amazing to the Nth power.

When I was chatting with a Mr. Replica Audemars Piguet watch owner in the watch owner talk column, I discussed a point: Should the line Automatic on the Jumbo dial be removed? My opinion is that Jumbo is playing the emotional card. For those who like it, it is best not to be any different from the 5402 in 1972. Although I agree with this point of view, I personally think that since the movement has been changed, can’t the dial keep pace with the times? And this hollow Jumbo just gave us the best inspiration.

The above are some of my opinions on this replica ap watch. If you have anything to say about these watches, please leave a message and tell us. Bushrunningmate provides the best 1:1 super clone watches, just for you who love watches.

Underrated Longines Diver’s Watch

Friends who like watches, how can they not own a diving watch? But for many friends, it is still very challenging to buy a Rolex Submariner or an Omega Seamaster, which discourages watchers. The Longines Concas also has wide recognition in the watch industry. Its elegant appearance and tough temperament make watch lovers excited; most importantly, Longines Concas has lowered the threshold for entry-level diving watches. , but its watchmaking capabilities should not be underestimated!

The Longines Concas diving watch is nicknamed the "Longines Submariner" by watch friends, which shows that its strength should not be underestimated. But what many people may not know is that Longines, which was born in the 19th century, in 1832, is now a large manufacturer with nearly 200 years of history, and its watchmaking capabilities should not be doubted.

Judging from the current market, Longines is also very well-known, and is recognized by all ordinary people. Even my father, who doesn’t play watches, bought a Longines watch for the first time.

For many friends who are just getting started, they think Longines has a gentle and elegant image, but if you look at the Concas series diving watches, they have a strong sports style, but they don’t feel vulgar, elegant and domineering!

It’s really embarrassing to buy a watch because you’re afraid of being seen by others, and also afraid that others won’t be able to see it. However, the Longines Concas diving watch can be seen from several meters away. The obvious "6, 9, 12" on the dial is very conspicuous.

Looking through our official website, the price of Longines Concas diving watch is basically over 10,000 yuan. At this price, it can be said that there is no competitor in the same level.

In fact, I think the best thing about Longines Concas is the movement it is equipped with. After all, the price is here. The L888 automatic movement is improved from the ETA movement. It uses Swiss-made anti-magnetic monocrystalline silicon hairspring to improve accuracy. It also has anti-magnetic properties, which can protect the movement from being interfered by external magnetic fields. Moreover, the L888 movement can also provide a power reserve of up to 64 hours (some versions are 72 hours). It has been certified by the Swiss Observatory to ensure long-term accuracy. With this configuration and this price, what kind of bicycle do you need? .

In addition, why is it said that Concas is cost-effective? Among brands with the same price or even higher prices, when they are still marketing aluminum rings, they have already used ceramic bezels (still colored), easily surpassing their competitors. I can't help it, it's just so good.

Although many high-end watchmaking brands use ceramic rings, which is not a rare material, the Concas diving watch, as a watch with a public price of less than 20,000 yuan, greatly reduces the price of mainstream ceramic brands. The entry barrier to the industry is indeed a good thing for us consumers.

In terms of color, Longines can be said to cast a wide net and catch more fish. Blue, black, green, there are so many colors to choose from, right? Last year the size was 41mm, this year’s new product has been expanded to 43mm, and it definitely has a strong presence when you get started.

In addition to the one-way bezel with diving function, in order to achieve 300 meters of waterproof performance, Concas diving watches all have screw-in crowns and screw-in bottom covers.

Let’s focus on its GMT function. Look at the double word circle on the outermost layer of the dial. Do you think of the classic “Coke circle” and “Pepsi circle”? The blue dial has a light blue upper half circle. , the lower half of the circle is light gray. Longines uses these two colors to distinguish day and night time.

Like the one launched last year, it is equipped with L844 movement, which can provide multi-time zone display function. The vibration frequency of this movement adopts a special 25200 times per hour. Slightly lowering the vibration frequency reduces power loss and can achieve 72 hours. Dynamic storage.

Of course, if you still can’t resist the temptation of Omega after buying a Longines Concas, you can consider buying a Seamaster. This is not surprising in watch circles.